Max
Edlund
Captain of Code & Creation
Builds the Reef’s backbone, keeps the tech tide flowing.
Real Value
Real Links
Backlinks that actually move the needle, trusted by top-tier SEO teams and agencies.
Our links are real, not bait. No PBNs, no tricks — just clean, contextual placements on high-authority sites that matter. Brand-safe, tide-tested linkbuilding that keeps your reputation afloat and your rankings rising. When we say premium, we mean it.
UNLOCK THE CHEST
Your Backlink Marketplace
Explore over 80,000+ high-quality backlink opportunities in The Chest, our self-serve marketplace. No waiting, just fast, direct access to link treasures that help your site rise in the search tide and earn lasting authority.
THE CHEST
Real Value
Real Links
Backlinks that actually move the needle, trusted by top-tier SEO teams and agencies.
Our links aren’t manufactured or placed in shady networks. Every placement is bought directly from real websites with genuine authority and relevance. When we say premium, we mean editorial links that actually move the needle for SEO.
Hands-Free Campaigns
We handle everything from anchor text planning to what links to buy. You approve, we execute.
Self-Evolving Strategies
Your assigned expert tracks progress and adapts monthly to keep your backlink profile strong.
Smarter Link Decisions
No guesswork, just handpicked opportunities from our 80,000+ link database, prioritized by quality and relevance.
Expert Insights & Reporting
You get clear insights and deliverables every month, so you know exactly what’s happening and why.
THE REEF
Expert
Automation
Let Our Experts Power Your Link Building
Add expert-led automation to your account and get strategic guidance, curated link selections, and hands-off execution, designed to strengthen your backlink profile month after month.
We’re Not Like the Others
Real links. No shortcuts. No fishy business.
Agency-friendly reporting
Structured for teams
Manually vetted by senior SEOs
No automation or shortcuts
Transparent pricing & process
No hidden fees, ever
Real metrics, no DR fakery
We don’t inflate Domain Rating or play games with numbers.
Clean, lasting placements
No expired domains, never sneaky redirects
Substance over sales talk
We focus on results, not noise or empty promises.
Impact over effort
We focus on what moves rankings, not just doing the “right” things.
Built for scale
No slow outreach or endless rewriting, just fast, effective link building.
Proven placements, not hope
You get guaranteed results, not crossed fingers.
Proof of Value
Demonstrated Growth Through High-Quality Links
SEO Agency
Challenge
Scale authority across 12+ client domains in SaaS, finance & ecommerce
Solution
110+ backlinks from DR60–90 domains over 90 days
Approach
Concierge linkbuilding with full publisher transparency and strategic input
Execution
Custom anchor plans, weekly DR audits, and placements on brand-safe, niche-relevant sites
+24 avg DR across 12 domains
15 links from DR85+
0 PBNs, 0 rentals, 100% contextual
Metric
Before
After
Domain Rating
21
47
DR80+ Backlinks
0
13
Referring Domains
29
94
AFFILIATE SITE OWNER
“The team helped clarify which types of links would actually build authority. Everything was handled efficiently, and the impact came quicker than expected.”
Owner, affiliate portfolio
IGAMING BRAND
“We’ve tested several providers. This was one of the few that delivered a structured, compliant and transparent process. The team appreciated the clarity throughout.”
Head of SEO, European gaming brand
The Puffer Standard.
The people and principles behind every link.
At Puffer, we’re a team of SEO strategists driven by impact, not shortcuts. We hold ourselves to a higher standard — one built on transparency, quality, and results that actually move the needle.
THE PUFFER STANDARD
Our Team
Strategic minds and link-building pros dedicated to your rankings
Max Edlund
Max
Frida Engström
Frida
Engström
Co-founder & Captain of Vibes
Sets the tone, runs the ship and keeps the Reef aligned.
Emma Engström
Emma
Engström
Captain of Linkbuilding Success
Leads the crew, lands the links and keeps clients swimming happy.
Armin Zetterberg
Armin
Zetterberg
Co-founder & Captain of Growth
Navigates big partnerships, bold moves and all things scaling.
Alexander Gäverström
Alexander
Gäverström
Captain of Coins & Control
Keeps the treasure map tight and the numbers shipshape.
THE PUFFER STANDARD
Honesty first
We fight for the whole industry.
We show you exactly what you’re getting. No inflated metrics, no vague promises. If we can’t help you, we’ll tell you. That’s the Puffer promise.
THE PUFFER STANDARD
Featured In
Recognized. Respected. Referenced.
Puffer’s work is cited by top voices in SEO and digital strategy, not because we’re loud, but because what we do works.
Who it’s for
Built for the ones who know that links still rule the search engine results pages
At Puffer, we don’t serve everyone, and that’s the point. We specialize in helping SEO professionals and teams who understand that the right backlinks, placed strategically, still drive ranking success. So if you want brand safe link building, get in touch with us!
INDEPENDENT SEOs & CONSULTANS
Ideal for auditing your own links, testing strategies, or managing small client sets.
- Total control via our self-service portal
- Boost rankings for client or affiliate sites
- Perfect for surgical link plays and tight budgets
- Transparent metrics for confident buying decisions
SEO AGENCIES & TEAMS
Perfect for full-service agencies handling multiple client accounts and scaling link-building efforts efficiently.
- Scalable solutions for diverse client portfolios
- Seamless collaboration through centralized dashboards
- Quality assurance with transparent metrics
- Bulk ordering options and campaign tracking
DIGITAL BRANDS (GAMING, VPN & TECH)
Built for modern digital-first companies that need strategic link acquisition to compete in high-competition niches.
- Support for competitive industries like Gaming, VPNs, and SaaS
- Focused link plays that align with content and product pages
- Metrics-first approach to evaluate ROI and link health
- Custom campaigns for product launches and visibility pushes
AFFILIATE SITE OPERATORS
Optimized for those growing or managing affiliate-driven properties and monetized content ecosystems.
- Niche-specific backlink opportunities for better SERP traction
- Budget-friendly options for scaling gradually
- Self-service tools for flexible link acquisition
- Ideal for micro-sites or expansive affiliate networks
STARTUPS & GROWTH MARKETERS
Geared toward fast-moving teams who need results without heavy overhead or long-term commitments.
- Easy onboarding and fast deployment
- Transparent pricing for lean marketing budgets
- Strategic link options to boost key landing pages
- Real-time metrics for performance tracking and pivots
FAQ
How do I buy links through The Chest?
You can buy links directly in The Chest, our self-service marketplace. Just log in, filter by metrics, and purchase placements instantly.
Can you run managed link campaigns too?
Yes. If you’d rather stay hands-off, our team can run fully managed campaigns, handling strategy, selection, and reporting while you focus on on-page SEO.
Are all publishers vetted for quality?
Yes. Every site is checked for relevance, traffic, and authority. We exclude PBNs and rented networks, ensuring safe and lasting placements.
What budget do I need to get started?
The Chest works with any budget. You can start small and scale up as results grow, or commit more if you want faster and stronger growth.
Do purchased links stay live long-term?
Yes. All links you buy through The Chest are permanent editorial placements, not rentals, so they keep passing value over the long run.
Which industries can I buy links in?
The Chest covers a wide range of niches — from SaaS and finance to iGaming and VPN — with new publishers added on a regular basis.
EXPERT ASSISTANCE